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Episode 21 // Financially Fierce Founder: Katrina German

Championed by our friends at Community Futures Saskatchewan


It’s not every day you find a Founder willing to expose their financial vulnerability—especially on a public platform. But this is exactly what Katrina German does here and now, in this episode of #TheGabLab, the first of our #FinanciallyFierceFounders series.


Hey, like every other entrepreneur out there, Katrina is forced to overcome financial fears and setbacks in order to scale her business. But what makes her special, is her willingness (and courage) to talk about about them. Her motivation in sharing her journey—to ensure others know they’re not alone in their doubt or struggle.


Personally, I was blown away by Katrina’s choice to lean-in to, rather than shy-away, from “failure”. She’s an incredible woman whose resilience, strength and tenacity will, I have no doubt, make a profound impact on the world’s understanding of purpose-driven content; her latest mission.


If you’re looking for a boost of inspiration and a dose of kick-butt motivation, now’s the time to lean-in and listen-up with one of the fiercest Founders around, Katrina German.


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// Founder's Take

There’s so much insight packed into this episode it’s hard to know where to start. I can tell you I was fascinated to get Katrina’s perspective on:


Women Founders and our collective sense of worthiness (or lack thereof).
Partnerships and promissory notes. The costs and consequences of co-founding a business.
The monetary mindset of tech-based Founders and their anticipation and expectation of multi-million dollar buyouts.

// The Good. The Bad. And the Ugly.


As with every Founder’s entrepreneurial venture, there’s a lot to be learned—if we chose to do so. Katrina’s generous with her lessons gleaned along the way and shares them here in Episode 21 of #TheGabLab:


The Good // Tune in to hear how Katrina confronted fear and instead chose to embrace the fundamentals of finance. She’s adamant the pursuit of knowledge can overcome any challenge.


The Bad // You’ll want to listen-in as Katrina shares with us an important lesson on chasing funding vs. making sales, and the potential consequences it can have on your balance sheet.


The Ugly // I’m still reeling from hearing Katrina’s story of having loans called! I’m not often at a loss for words, but this floored me! As a fellow Founder, I’m angry and frustrated. As a former lender, I’m appalled and disheartened. Feel free to share you comments below!


Don’t miss out on the valuable insight and experience shared by Katrina.

Better yet, take her experience and learn from it!



// BOOM! There it is!


We promised you intel to blow your mind and build your bottom line. Here’s our favourite mic-drop moments from #FinanicallyFierceFounder, Katrina German:


Drop us a comment below and let us know what landed with you!

  1. Know if you have a “Growth” or “Control" mindset. Each impacts your financial outcome differently.

  2. There’s three ways to finance your business. Sales, debt or equity. “Sales” win (almost) every time.

  3. Give your purpose a platform. Embrace business awards and nominations as way to impact more people.

  4. Every venture has a window of opportunity—a time frame in which the market will understand, want and be willing to pay for your product. Best to know what that window is if you want the financial upside.

  5. Don’t wait until the end of the month to review your numbers. If there’s a problem, your numbers will tell you where to look and how to solve it.


About the Founder // Katrina German

Founder // Ethical Digital, KatrinaGerman.com

Former Co-Founder // OneStory

Author // Action Tracking


Katrina German is an award-winning entrepreneur specializing in communications, technology and digital strategy. She is a seasoned executive, leader and strategist who has reached millions of people through digital storytelling and online media.


She's is in the CBC Future 40 Under 40, has won the YWCA Women of Distinction Award for Entrepreneurship, Startup Canada Prairie Award for Innovation, and the prestigious International Women in Tech award for "Women in Communications".


Katrina is a strong believer in measured results, radical creativity and using technology to improve workflow.



About the Champ // Community Futures Saskatchewan


Community Futures Saskatchewan has been in the business of encouraging and supporting their communities, volunteers and small business owners for more than 25 years. They know what it takes to start and grow a business, to raise money for a community project or organize to provide a much-needed community service.

If you're a rural Founder looking to build your business and nail your numbers, reach out and get in touch.


Community Futures - a Canadian Success Story




Have an idea for a Gab Lab episode? Know of a #FinanicallyFierceFounder?

Looking for insight on a specific topic?


#WomenFounders #WomeninTech #Partners #Loans #Debt #FinLit #FinanicallyLiteracy #Numeracy #LoansCalled #Angels #Fundraising #Capital #Growth #NailedIt #GabLab #FinanciallyFierce #Founders #Entrepreneurs #Finance #Money

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