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Bring the Rainbow to a Founder’s Cloud
Certify your team in the Cashflow Canvas and give every entrepreneur a clear path
to the pot of gold at the end of their rainbow.
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Join 271+ organizations already using the Cashflow Canvas
to change how founders are financed.m
Friday, July 25th 2025 | 1PM - 1:45PM PT | Via Zoom
82% of business owners fail because they don’t know how to build or balance a budget.
Source: Jessie Hagen, U.S. Bank
They don’t need another spreadsheet. They need a system.
They don’t need more advice. They need a coach.
They don’t need hope. They need a plan.
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That’s where you come in.
The Cashflow Canvas Certification equips you—or your team—to guide founders through the fog with clarity, confidence, and a solid strategy.
Who's Getting Certified...
LENDERS
Reduce risk.
Increase repayment.
Help your clients confidently identify capital requirements, manage loan funds and build back stronger.
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EDUCATORS
Turn financial theory into action.
Teach business owners the fundamentals of founder finance—through hands-on budgeting, forecasting, and pricing.
ECONOMIC
DEVELOPERS
Empower your region’s entrepreneurs.
Guide your local founders through creating sustainable, profitable businesses—and meaningful jobs that last.
BOOK
KEEPERS
Become your clients' strategic partner.
Go beyond compliance and offering premuim advisory services that leverage their books and ensure confident choices.
The Cashflow Canvas is ...
a brilliant three-part process that helps business owners master the art of building a profitable budget.
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We call it the Yellow Brick Road to the bank and beyond.
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The Eight Building Blocks
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Revenue Streams: The primary ways your client generates income—through the sale of core products and/or services.
Direct Costs: The expenses tied directly to producing and delivering each offering—such as materials, inputs, subcontractors, and labour costs.
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Price Points: Support your client in setting profitable prices that reflect their costs, market value, and competitive landscape.
Assumptions: Guide your client in defining how many units they expect to sell, when sales will happen, and when revenue will be received.
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Team + Personnel Costs: All costs related to staffing—wages, payroll deductions, benefits, and professional development.
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Space + Operating Costs: The ongoing expenses needed to run the business—rent, utilities, insurance, supplies, and software.
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Marketing + Sales Costs: The investments made to attract, convert, and retain customers—branding, advertising, promotions, and partnerships.
Other Costs: All additional expenses such as loan repayments, insurance, depreciation, taxes, and emergency reserves.
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Filling + Forging the Forecast
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The colour-coded Cashflow Canvas Forecast transforms financial planning into a simple, intuitive process—think paint-by-numbers, but for a budget.
In this step, Founders learn how to:
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Account for seasonality and received revenue
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Scale expenses in line with growth
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Identify working capital needs
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Budget for loan repayments with confidence
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Balance their bank accounts
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And ultimately—build a profitable business
It’s clarity, confidence, and control—delivered in full colour.
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Your Certification Includes...
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10-week online Certification Program
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Full Coaching Toolkit (slide decks, templates, promo materials)
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Unlimited founder enrollments into the Cashflow Canvas training portal
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Access to white-labeled bootcamp resources
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Monthly check-in calls + private coach community
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Optional printed tools: Sketchbooks, Sketchpads and Whiteboards
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How it Works
1.
Train Your Team
10-week online program with expert guidance, resources, and coaching.
2.
Coach Your Founders
Choose your delivery style: one-on-one, group cohorts, or live bootcamps.
3.
Track Your Impact
Built-in tools help you measure, report, and celebrate founder success.
What Your Peers Are Saying...
Michelle Pruder
Community Futures North Central Development
[After Taking the Cashflow Canvas Certification] I now feel much more confident helping entrepreneurs understand their financials and the importance of a well-developed cashflow statement.
Maxine Reddekopp
Clarence Campeau
I'm excited to share this with clients. They get to be more hands-on learning the money thing. I love that this Canvas is so easy to complete—it exceeded expectations.”
Rachel Fisher
SIEF
“I love this training. It’s not just for Indigenous entrepreneurs—I can apply this skill to any loan. The Cashflow itself is awesome!!”