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CANADA 2025
Lead the Movement: Champion Financial Literacy Month Across Canada
This November, help founders talk money, build profit, and thrive.
About Financial Literacy Month
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Every November, Canadians come together to celebrate Financial Literacy Month (FLM) — a national initiative led by the Financial Consumer Agency of Canada (FCAC) to help Canadians strengthen their financial knowledge and confidence.
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Now in its 15th year, FLM encourages individuals and organizations across the country to “Talk Money” — breaking the silence and stigma around financial conversations that hold so many people, and businesses, back.
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Join Nail The Numbers in Championing Financial Literacy
At Nail The Numbers, we’ve spent more than a decade leading this conversation — helping small business owners and entrepreneurs across Canada strengthen their minds and bottom lines.
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This year, we’re inviting organizations across the country — lenders, educators, economic developers and finanical professionals — to join us as Financial Literacy Month Champions.
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As a Champion, you’ll help founders in your community gain free access to practical, proven tools that build confidence, profitability, and long-term financial resilience.
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#FLM2025 #TalkMoney #StrengthInNumbers
Why Partner With Us
Becoming a Champion is a simple, high-impact way to support the entrepreneurs you serve — and to show your community that your organization is committed to their financial success.
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As a Champion, you’ll receive:
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Your own promo code to share with founders (trackable by region or organization)
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A ready-to-use marketing toolkit including social media posts, email copy, and graphics
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Full support from our team to help you get started setup takes less than 30 minutes
Your Founders Will Receive
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Free access to The Cashflow Canvas™ Blueprint: Eight essential building blocks to create a financially strong, sustainable business. [use code: flm2025 when enrolling]
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Free entry to The Wake Up Call: 5 Challenge (Kicks off Nov 21): A free, virtual event to help founders strengthen their personal finances before tackling their business goals. [use code; flm2025 when enrolling]
When founders understand their numbers, they gain the clarity, confidence, and profit to thrive — and that strength ripples through communities and economies.
Get Ready to Talk Money
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Let’s kick off Financial Literacy Month strong.
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Because when founders talk money, they build wealth.
And when founders build wealth, they create change.
Need help? Have Questions? → email us ​
SOCIAL MEDIA CHALLENGE
Who: Canadian Founders interested in sharing their personal or business financial success stories.
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What: Share creative ideas and inspire others to share their financial wins. Every story helps break the stigma around talking about money. Post a photo or video, tag us, and use #FLM2025, #TalkMoney #StrengthInNumbers to join the movement! Don’t stop there—tag a friend, colleague, or family member to challenge them to take part and keep the conversation going!
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Challenge 1:
Budgeting Like a Pro – Share your top budgeting tips that changed your financial game, or a time when you made the most of every dollar. Then, tag someone to complete the challenge next.
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Challenge 2:
Founder Finance Wisdom, Pass-it-On – Share the financial advice that has helped you the most, then tag someone to complete the challenge next.
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Where: Social media through LinkedIn, Facebook, Instagram, community events, articles, and other media outlets. Participants can share their ideas using hashtags or in videos/pictures.
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Why: To encourage Canadian business owners to start thinking and talking about money in a fun, relatable way. The challenge promotes smart spending, budgeting skills, and financial creativity—all key themes of Financial Literacy Month—and serves as a way to get more people talking about money.
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When: Throughout November during Financial Literacy Month. The challenge will run for the full month, with opportunities to share, engage, and be featured.
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How: Participate in one or both of the challenges throughout Financial Literacy Month. See sample post below.