Keeping Score With Your Money Archetypes

What money type is driving the financial decisions in your business?




Did you know your money habits [in life and biz] are likely lining up with one or more of the eight financial archetypes?

The concept of psychological archetypes was originally created by Carl Jung, the father of modern psychology. In Jung’s psychological framework, archetypes are universal profiles used to better observe and interpret our behaviours – 95% of which are unconscious.

The eight financial archetypes [Money Types] in our coaching are the:


Innocent, Victim, Warrior, Martyr, Fool, Creator/Artist, and Tyrant

Money Types don’t reflect “who you are”, but rather are symbolic metaphors to show us “where we’re at”. Simply stated, they help us to see and better understand our patterns of behaviour, so we can reframe the programming no longer serving us.

​Curious to meet your match?




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