Q1, 2025: QUARTERLY IMPACT REPORT
- Taunya Woods Richardson
- Jun 3
- 3 min read
You want the truth? Here it is: most Founders are flying blind when it comes to their numbers. And no judgment — we get it. Bookkeeping is overwhelming. Budgets feel like buzzkills. And let’s be honest, the "spreadsheet life" doesn’t exactly scream dream business.
But here’s the plot twist: when Founders do take ownership of their budgets, everything changes. And now we have the data to prove it.
This quarter, we surveyed 451 Cashflow Canvas, budget-building Founders and asked them to compare Q1 2025 (Jan–Mar) to Q4 2024 (Oct–Dec). The results are in — and they speak for themselves.
REVENUE:
50% of Founders saw a jump in sales
25% held steady
25% experienced a dip
Average sales increased by 147%!
DIREECT COSTS:
75% of Founders saw an increase in Direct Costs
25% reported no change
Average increase was 32%
PRICE POINTS:
100% of Founders raised their prices
Average price increase was 8%
25% did so to match rising costs
50% increased to protect profit margins
25% were testing new pricing strategies
FOUNDERS' PAYCHECK:
100% of Founders increased their personal compensation! BOOYAH!
Average increase was 60%
But some hadn’t been paying themselves at all!
NET PROFITABILITY:
75% of Founders reported a boost in their bottom line
Average increase was 9%

THE TWIST WE DIDN'T EXPECT [BUT PROBABLY SHOULD HAVE]
While the results had us high-fiving across Slack, our response rate was lower than expected. So we followed up with those who didn’t complete the survey — and what we discovered was eye-opening: Many Founders didn’t know how to measure their performance in their bookkeeping software. Some didn’t have historical data. Others had messy records. And without clean, trackable numbers, even the best plan is just a shot in the dark.
OUR RESPONSE? TWO GAME CHANGING SOLUTIONS:
Monthly “Measure What Matters” Bootcamps — teaching Founders how to pull the right data from their bookkeeping software
Our growing crew of Book Calibration Experts — helping Founders clean up their books and align them with their financial plan
WHY IT MATTERS
At Nail The Numbers, we’re not just teaching Founders how to build budgets. We’re helping them build businesses that fund their dreams, support their families, and make a real impact.
We’re on a mission to strengthen the minds and bottom lines of business owners — but we can’t do that unless they can track their progress and measure their success.
THE ROAD AHEAD
We’re already gathering data for our Q2 Impact Report and can’t wait to see what even more Founders accomplish next. With clearer books and stronger plans, we know the results will only get better.
Curious about The Cashflow Canvas or becoming a Certified Cashflow Canvas Coach? Want to help founders build profitable, measurable businesses?
ABOUT NAIL THE NUMBERS
At Nail The Numbers, we’re not just crunching numbers — we’re guiding a global movement to help Founders find their path to financial power. Our mission? To strengthen the minds and bottom lines of 1.7 million business owners worldwide — and we’re well on our way.
We’re the go-to financial training academy for business owners and the force behind the Cashflow Canvas — a brilliant, three-part process that transforms numbers into art, budgets into masterpieces, and businesses into bankable investments.
And we don’t stop with Founders. Our certification program empowers lenders, educators, and economic developers with the tools to help entrepreneurs build strong — and stay strong.

ABOUT TAUNYA WOODS RICHARDSON
Taunya is well-known for her straight-shooting, bottom-line-building approach to founder finance. As the Founder of Nail The Numbers, she brings 30+ years of experience in entrepreneurship, finance, and neuroeconomics to our mission of strengthening the minds and bottom lines of Founders across North America.
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