Episode 23 // Financially Fierce Founder: Ryley Iverson

Championed by our friends at Community Futures Manitoba


Having known Ryley since 2012, and watching his journey unfold has been truly inspirational. I’m excited he’s agreed to share his story with us in #TheGabLab because I know there’s a lot more to it than meets the eye.


In only six short years, #FinanciallyFierce co-Founders Ryley Iverson and Davie Lee were able to take their startup from ideation to exit. And although that’s a feat in and of itself, Ryley accomplished this after receiving a Stage 3, Non-Hodgkin’s Lymphoma diagnosis in the early days of his startup.


Needless to say, Ryley epitomizes what it means to be fierce—physically, emotionally, and yes, financially. We’re fortunate to be able to benefit not only from his tenacity and resilience but just as importantly, from his humility and authenticity. If you’re looking for inspiration and a path forward through fear, doubt, and uncertainty, you won’t want to miss this episode.


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// Founder's Take

Ryley offers up valuable insights from the vantage point of taking a startup from ideation to acquisition:

  • The cost of taking his health for granted, and how a cancer diagnosis realigned his goals and priorities.

  • Why bootstrapping the business made sense in the early days, and why it paid off in the end.

  • Unit Economics—the importance of knowing the real costs of customer acquisition and retention.

  • Starting with the end in mind. How having a clear vision of where you’re headed (in life and business) makes all the difference to a healthy outcome.

  • Acting on the advice of others. When to tune in and when to tune out.