REBECCA

MACKENZIE

PROFILE //

President, Culinary Tourism Alliance

Passionate about the interrelation between food, agriculture, tourism, arts, and culture, Rebecca has been instrumental in developing tourism products including Prince Edward County’s award-winning Taste Trail/Route Des Saveurs and the CTA’s Feast On® certification program.

In her role at the CTA, she managed highly participatory and asset based community development projects at the local, regional, provincial, and national levels. She oversees programming, partnership development, and develop comprehensive marketing partnerships to increase awareness of Canada’s food tourism experiences.

She contributes her expertise to a variety of industry boards including the Tourism Industry Association of Ontario and the United Nations World Tourism Organization’s Gastronomic Tourism Network. As well as creating curriculum for Centennial Colleges Food Tourism Post Graduate Program, she contributed to the UNWTO Global Report on Gastronomic Tourism, and Transforming the Terroir into a Tourist Destination to the Routledge Handbook of Gastronomic Tourism).

She is currently working on a Master of Arts in Global Leadership at Royal Roads University.

Her specialties include: Tourism Development, Community Development and Business Strategy.

GAB LAB EPISODE //

  • Episode 16 // A Path to Rural Recovery: Destination Tourism 

SUPERPOWERS //

  • Rural Economic Development 

  • Visitor Economy

  • Destination Tourism 

  • Taste of Place

BOOTCAMPS //