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66 FORGED.

66 Forged is a 66-day financial discipline challenge where founders complete the Forged Six—six daily Financially Fierce habits—to build consistency, strengthen their numbers, and lead their business with confidence.

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Delivered quarterly and completed within a 90-day window, it combines simple, non-negotiable actions with real financial decision-making.

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This isn’t about spreadsheets. It’s about becoming the kind of Founder who leads their numbers.

Runs quarterly. Built for real life. Designed for real results.

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How to play

To complete the challenge, you must complete the Forged Six for 66 days within the quarter.

  • All 6 habits completed = 1 Forged Day

  • 66 Forged Days = Challenge complete

  • Miss a day? It doesn’t count—keep going

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👉 Download your 66 FORGED. Playing Card

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The Forged Six (Daily Financially Fierce Habits)

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  • Face Your Numbers: No avoidance — just see them for what they are

  • Lead Your Mindset: Shout your money mantra... loud and proud

  • Make Your Money Move: Drive revenue, daily

  • Free Up Your Time: Delegate, automate, eliminate

  • Move Your Finances Forward: Take one financially fierce action

  • Document the Shift: Track wins, patterns, progress

 

Visibility + Accountability

  • Share your Forged Six (or key actions) on social with #66Forged #StrengthInNumbers

  • Share one major win each week

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Who's it for

North American founders who:

  • Feel disconnected or inconsistent with their numbers

  • Want to improve cash flow, pay themselves properly, and increase profitability

  • Are ready to build stronger habits—not just set better intentions

  • Are done with avoidance and ready to take ownership

 

Whether you’re early-stage or scaling, this is for founders who want to build strong — and stay strong.

 

Why participate

Because discipline compounds. Over 66 days, you will:

  • Build a daily habit of engaging with your numbers

  • Make consistent money moves that impact revenue and profit

  • Strengthen your confidence in financial decision-making

  • Eliminate avoidance and guesswork

  • Create momentum that carries into the next quarter

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Most founders don’t have a knowledge problem. 

They have a consistency problem. 

66 Forged solves that.

 

When it runs

The 66 Forged Challenge runs every quarter.
Next round begins April 1, 2026.

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Each round is completed over 66 days within a 90-day window—giving you structure, flexibility, and a natural rhythm to reset and strengthen your business throughout the year.

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66 FIERCE ACTION STEPS.​

Each day, choose one action from this list or take action directly from your T-Map or Cashflow Canvas™.

 

PAST — Clean It Up 

Fix it. Close it. Clean it.

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  1. Cancel one unused subscription

  2. Renegotiate one recurring expense

  3. Consolidate two tools or software subscriptions

  4. Set up a tax holding account

  5. Transfer money into your tax account

  6. Set up a savings holding account

  7. Transfer money into savings

  8. Set up automatic bill payments

  9. Organize all receipts into one system

  10. Upload receipts into bookkeeping software

  11. Reconcile one bank account

  12. Reconcile one credit card

  13. Close one unused account

  14. Set up a debt tracking system

  15. Make an extra payment on one debt

  16. Negotiate lower interest on a credit card or line of credit

  17. Contact a lender to renegotiate terms

  18. Set up a payment plan for outstanding debt

  19. Clean up your chart of accounts

  20. Archive old or unused expense categories

  21. Fix one bookkeeping error

  22. Book a call with your bookkeeper to update your books

 

PRESENT — Take Control

Act. Adjust. Strengthen.

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  1. Pay yourself (even a small amount)

  2. Give yourself a raise

  3. Transfer money into your owner pay account

  4. Allocate money into tax / savings buckets

  5. Reduce or eliminate one expense

  6. Switch to a lower-cost vendor or provider

  7. Adjust a subscription tier

  8. Set a weekly spending limit

  9. Move money to cover upcoming expenses

  10. Pay down a portion of debt

  11. Set up automatic savings transfers

  12. Create a weekly money routine

  13. Block 30 minutes weekly for financial management

  14. Implement a simple cash tracking system

  15. Create a “no-spend” rule for one category

  16. Set up invoice payment terms (net 7 / 14 / 30)

  17. Implement late payment fees

  18. Set up expense approval rules

  19. Automate one financial process

  20. Create a separate account for operating expenses

  21. Review and renegotiate bank fees

  22. Set up a mileage tracking app for the business

 

FUTURE — Build Strength 

Design. Decide. Lead.

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  1. Build or update your Cashflow Canvas™

  2. Complete or refine your Transformation Map (T-Map)

  3. Book a meeting with your accountant to review your financial trajectory

  4. Set a profitability target (Sign up for The Wake Up Call Challenge)

  5. Define your owner pay target (Sign up for The Wake Up Call Challenge)

  6. Define your Money Dream Team (Accountant, Lawyer, Planner, Bookkeeper)

  7. Design a new profitable recurring revenue stream

  8. Outline your human capital requirements to scale (people, performance, pay)

  9. Build your pricing model to support profitability

  10. Separate your personal and business wealth strategy

  11. Open or optimize an investment account (TFSA, RRSP, or corporate structure)

  12. Create a profit allocation strategy (how profit is used or distributed)

  13. Create a personal financial runway plan (months of coverage outside the business)

  14. Establish your unique financial KPIs

  15. Explore business insurance needs

  16. Set up or review employee health benefits options

  17. Set up payroll for your business

  18. Explore pension / retirement plan options

  19. Start or update your will

  20. Decide your next financial level—and commit to the numbers required to get there

  21. Design your exit strategy 

  22. Secure backup access to capital ​

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