Episode 16 // A Path to Rural Recovery: Destination Tourism

Championed by our friends at Community Futures Saskatchewan


Imagine being tasked with ramping up economic development for a rural community?!


Believe it or not, there's a method to it, one NTN Pro, Rebecca Mackenzie, President of the Culinary Tourism Alliance, shares with us today in #TheGabLab.

Tune in as she reveals the secret sauce that transformed Prince Edward County into one of the world's top places to travel, as described by Travel & Leisure Magazine. Learn how this tiny town went from a small wine producing region to a thriving tourism destination, boasting over 40 vineyards, a dozen breweries, and countless memorable experiences from beaches and orchards to cycling tours and charming locales.

This episode is for the entire community, with rural Founders and Farmers at its core.

Part 1 // Demand Generators for Rural Tourism

What’s one essential need every tourist turns to regardless of where they’re traveling?

FOOD! And it’s integral to stimulating tourism.

In Part 1, Rebecca shares with us how the community leveraged the power of culinary tourism for the enrichment of local businesses and the county.


Tune in as Rebecca takes us through the process they used, start to finish, including how to identify the community's demand generators, leverage local assets and engage the community’s stakeholders.

You’ll also learn how the strategy supported entities across the entire culinary value chain, including farmers. And how two innovative programs helped local restaurants tackle the issue of seasonality by nudging tourists into becoming accidental culinary tourists.


Part 2 // Processes and Potential Pitfalls

Tourism isn’t just accommodations, restaurants, and attractions; it’s an immersive experience that touches on all aspects of the local economy—referred to as the visitor economy.