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Hey Founder,

In the world of marketing, numbers can be a game-changer when it comes to influencing consumer behaviour and driving sales. Whether it's showcasing statistics, data, or specific figures, incorporating quantifiable proof points into your marketing strategy can significantly impact the way customers perceive your product or service. Today, we delve into why using numbers in marketing proof points is a powerful tool for boosting sales.


Effective marketing requires that you make bold claims about your product or service. How do you ensure your audience believes you? It's simple – you bring out the big guns: numbers. When you back up your statements with hard data or solid statistics, you're not just blowing smoke You're laying down the facts, cementing your credibility, and building a foundation of trust with your audience. Because let's face it, in a world full of empty promises, nothing speaks louder than cold, hard numbers.

Need proof, let's take a peek at Earth's Own brilliant example:

*Voted Best Tasting" is Earth's Own national sensory claim research, April 2021.


Ever been stuck deciphering a vague marketing message, wondering what exactly a product or service can do for you? We've all been there. But fear not, because numbers are here to save the day! Say goodbye to ambiguity and hello to clarity. Break out those data points like "increases efficiency by 30%" or "reduces processing time by 50%," and suddenly, everything becomes crystal clear. Customers can see the value you're offering, understand the benefits they stand to gain, and make informed decisions with confidence. That's the power of numbers – making the complex simple and the obscure clear as day.


Let's talk urgency – that kick in the pants that gets people off the fence and into action mode. How do you create it? With numbers, of course! Picture this: "Limited Time Offer: Save 20% Today" or "Only 50 Units Left in Stock." Suddenly, FOMO kicks in, and your customers are scrambling to snag that deal before it's gone. It's like flipping a switch, igniting a fire under their feet and driving them straight to checkout. And all it took was a few carefully chosen numbers to light that spark.


Last but certainly not least, let's talk about value – the holy grail of marketing. How do you prove that your product or service is worth every penny? You guessed it – with numbers! Whether you're showcasing cost savings, time efficiency, or performance improvements, quantifiable data is your best friend. It's not just about telling your customers why they need you; it's about showing them, with hard evidence, that you're the real deal. And when they see those numbers adding up in their favour, hesitation turns into enthusiasm, and that sale becomes a no-brainer.


In the wild, ever-evolving world of marketing, numbers aren't just a tool – they're a force to be reckoned with. They build trust, clarity, urgency, and value like nothing else, propelling your brand and sales to new heights of success. So, the next time you're crafting those killer marketing messages, remember to let the numbers do the talking. Trust me, when you harness their power, there's no limit to what you can achieve.

Ready to conquer your numbers and build up your business? Grab your free Financial Clarity Consult now and let's nail those numbers together. Don't wait, book your spot today!

Until next week, stay focused, fearless and financially fierce!


Taunya Woods Richardson, Founder + CEO Nail The Numbers


Taunya is well-known for her straight-shooting, bottom-line-building approach to founder finance. As the Founder of Nail The Numbers, she brings 30+ years of experience in entrepreneurship, finance, and neuroeconomics to our mission of strengthening the minds and bottom lines of Founders across North America.

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