EPISODE 2 // Pricing That Packs a Punch

Championed by our friends at Community Futures Parkland

What are the two most common mistakes Founders make when it comes to pricing?

One, they set their price based on what the competition is charging;

And two, they neglect to take into account all the hidden costs associated with selling the product/service. Unfortunately, these innocent oversights have costly consequences on the bottomline. Tune in as NTN Pro, Taunya Woods Richardson and guest Host, Andrea Lutz walk you through a powerful four-step process that packs a profitable punch to your pricing and bottomline.

Don't forget to download the companion Playbook to get your step-by-step process to Pricing That Packs a Punch, compliments of our Gab Lab Champion, Community Futures Parkland.

Part 1 // Strategic Selection

06:11 Streamline the offering

13:07 Stretch the revenue model

20:44 Optimize, bundle and splinter

Stop. Wait. Think. Before you jump head first into a pricing strategy, get crystal clear on where your sweet spots are! What are the top performing products/services driving (or have the potential to drive) the majority of topline revenue? A profitable product suite is what we're after.


to download the FREE Worksheets (Prioritizing Profit Centres and Optimize, Bundle and Splinter Worksheet) compliments of our Gab Lab Champion, Community Futures Parkland.

Part 2 // The Weighted Pricing Process

01:20 Research the competition

08:57 Select the criteria

19:15 Score the product

22:22 Set the price

Stop selling yourself, and your products, short! This four-step process will show you the hidden value in each of your products/services and have you confidently promoting a new, powerful and profitable pricing strategy. One where everyone wins (O.K., maybe not the competition).


Compliments of our Gab Lab Champion, Community Futures Parkland.

Part 3 // Reap the Rewards

01:29 Promote your price

02:12 Stand apart from the competition

02:41 Messages that hit the mark

04:22 How to increase value and price

06:31 Cost of Goods

BAM! Get ready to reap the rewards of a profitable pricing strategy! Gone are the days of relying on your competitors to set the price, of feeling awkward and uncomfortable when talking price with clients. It's a new day, Founders!


to download the FREE Playbook and Worksheets compliments of our Gab Lab Champion, Community Futures Parkland.

Champion Spotlight // Community Futures Parkland

Community Futures (CF) is a community-based, economic renewal initiative, funded by the Government of Canada and directed by local volunteer boards. Their main objectives are to help rural Canadians start or expand a business and to help sustain and improve communities and their local economies.

The team at Community Futures Parkland is a growing, engaged, supportive, and collaborative community who have long been staunch supporters of financial empowerment of Founders. Whether it’s business coaching, lending or financial education, Community Futures Parkland has you covered.


(204) 546-5100

Connect //

Nail the Numbers // https://www.nailthenumbers.com

NTN Gab Lab // https://www.nailthenumbers.com/thegablab

NTN Champion, Community Futures Parkland // https://cfmanitoba.ca/parkland

NTN Pro, Taunya Woods Richardson // https://www.epifany.ca

NTN Host, Andrea Lutz // https://www.facebook.com/collectivesoulsociety

© 2021 Nail the Numbers Inc., A Financial Empowerment Campaign

for Founders. 

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